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What’s The Best Way to Build Your Business Through Classified Ads?
By Charles Di Bartolo Published: 08/17/2008
What’s the best way to build my business through classified ads?
If you have a business that offers products or services for sale, posting classified ads on the internet may be a cost effective way to get your products to market. If your products or services can be offered anywhere geographically the internet is definitely the way to go.
When you compare the limited scope of print classified ads versus online classified advertising the advantages of efficiency and geographic reach are obvious. Today’s consumers are looking for the services and products thy desire on demand, and the internet offers them a way to get it quickly. Classified advertising is one of the best ways to get your companies services out there. It's quick, effective and changeable on the fly. You can modify offers as the market demands. Remove and create ads in minutes, change who they are offered to and where your products can be available. Classified advertising on the internet offers users a safe and efficient means to find products and services in the comfort of their own home when it’s convenient for them.
Website classified advertising also offers a business ways to find employees, services, real estate, equipment, and just about everything else you can think of. Remember that you can also help wanted ads, needs for services and more. You can even empty out your garage or basement by the use of classified ads.
There are many websites that offer classified advertising on their site. www.betterbizlist.com (the site your on now offers classified ads, business listings, banner advertising, articles, event posting and more.) Be sure to check it out later. The majority of these ads are free or low cost. Many of the classified ad sites offer space and gallery areas. Pictures are important. Whenever possible, take advantage of pictures or galleries in the classified ad areas. A picture really is worth a thousand words, especially when it comes to advertising. Great pictures can be bought for as little as a dollar on websites like www.istockphoto.com . It’s important to get the right picture for your ad. Don’t skimp by using the free galleries if they’re not right for your ad. Stealing pictures from other websites is against the law and petty, so do the right thing and pay for your pictures. Make some thumbnail size pictures and some small and medium size pictures so you have an arsenal of marketing materials for all types of classified ads.
Think up some effective titles that describe what you offer. Make sure the titles are quick and to the point. Your title should state what your offering, or create curiosity about your product to make the consumer ask for more. Titles that offer solutions to the things that keep people up at night are very effective. A question, secret, solution or answer helps to create more clicks. For instance, an accountant that offers “ How to help prevent an audit” would be much more successful than an ad for financial advice. The secrets to successful marketing would be more effective than marketing ideas, etc.
Many of the classified ad sites offer a space of 250 characters or less for the free or low cost ads. The free or low cost ads may offer enough space to describe your product or service. If so feel free to use them. Remember that if a site offers free medium and high cost advertising it is usually offered to the consumer in order of highest payment first. So free ads get lowest priority and are at the bottom of the list. The highest cost ads will produce the best results because they are usually showcased first or at the top of the list after a search. Remember you get what you pay for. Advertising is no exception to the rule.
Next, set up some effective ads that draw attention to your product or service. The title should be your hook, the ad should give them the information they need and the last sentence should have your call to action. Be sure to include your call to action at the end of the ad. Without it you’re just offering information that will not get results. Limited time offers, limited supplies, discounts for acting now or added value can work well.
Once you’ve come up with pictures, a title, an ad and an offer you are ready to start posting your ads on the internet. A simple search including free ads or free classifieds and you area or anywhere will get you participating websites to launch your ads on. Feel free to give www.betterbizlist.com a try. Feel free to call or email me for advice or a special advertising package to help launch your business into the stratosphere. Good Luck best wishes on your new endeavor.
Charles Di Bartolo
Managing Member
www.betterbizlist.com
973-390-4719
