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Prestige Fragrance made from DNA makes Trendwatching.com list for Status Story Brands
07/28/2008 - By My DNA Fragrance
Self-Scented not Self-Centered
“Perhaps the most uniquely personal brand available today is “My DNA Fragrance,” says Barry Silverstien, a 25-year advertising and marketing veteran and co-author of The Breakaway Brand.
My DNA Fragrance has gained recognition quickly not only amongst the media since its test launch in late 2007, but is gaining interest in the trend reports which are focused on consumer created products that are producing Status Story Conversation Starter brands, giving the consumer the opportunity to tell others about their experience.
Trendwatching.com named My DNA Fragrance amongst one of the latest Status Story Conversation Starter brands.
According to Allyson Stewart-Allen, the world’s leading authority on trans-Atlantic business, international marketing and working across business cultures, “New Masstige products like My DNA Fragrance give consumers conversation starters that let them express their personal status stories.”
“Perhaps the most uniquely personal brand available today is “My DNA Fragrance,” says Barry Silverstien, a 25-year advertising and marketing veteran and co-author of The Breakaway Brand.
On the heels of the TV Land Awards in June, where My DNA Fragrance made a guest appearance in the celebrity gift lounge, the fragrance debuts the Chelsea Lately Show. The gravitational allure of the exclusivity of the 1st and only perfume made from your DNA genetic code, motivated thousands of viewers all over the country to visit the company’s website within seconds of its television introduction.
John Salley, one of the celebrity spokespersons for My DNA Fragrance, sat in for founder and CEO, Carlton Gerrod Enoch, who was traveling abroad when the broadcast was filmed. In the light hearted nature of the Chelsea Handler broadcast, viewers thought Sally was jokingly referencing himself when he introduced the fragrance as “My DNA” but quickly realized he was emphasizing the fragrance concept while demonstrating how to collect a DNA cheek sample to begin the formulation process.
Enoch envisioned the concept for exclusive fragrance more than 10 years ago but had to wait until DNA testing was affordable for the consumer before he could launch. He says, “I’ve always known my concept was a winner, but to be mentioned amongst the trend setters is a great honor.”
The Company describes the product as a subtle biologically seductive liquid treasure that explodes into a unique exotic melody of fragrant notes exclusive to each customer, stating that no two smell alike. My DNA Fragrance contains no alcohol and is easily attainable online at www.mydnafragrance.com for $134.99 for perfume and $119.99 for cologne. Customers submit a DNA sample to begin their fragrant formulation process and receive their choice of 4 ounces of perfume or cologne in an aluminum bottle, which preserves the fragrant elixir.
My DNA Fragrance invites you to experience you. Your fragrance is in the bottle, but the Scent is in You!
www.mydnafragrance.com.
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